Under Construction
STUDIO WORK
Thesis Project
Illustration
Art Direction
About
Cart (
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Under Construction
STUDIO WORK
Thesis Project
Illustration
Art Direction
About
Cart (
0
)
0
BRANDING QUESTIONNAIRE
BRANDING QUESTIONNAIRE
Name
*
First Name
Last Name
Email Address
*
FUNDAMENTALS
Please write the exact name as you would like to appear in your logo.
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What is your tagline if applicable. Do you want this in the logo?
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Do you have specific images or icons that you wish or do not wish to be in your logo?
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Who are your main competitors? Please list their websites if possible.
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What are your thoughts about their logos? How do you want your logo to differ from their logos?
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Do any existing logos appeal to you & why? If so, please provide a link to a picture of each logo.
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BRAND VALUES
Mission Statement
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This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
Five words that represent your brand:
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Think about your brand’s personality. How would you describe it?
Three messages your brand needs to communicate:
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Why does your brand matter? These messages should be relevant to your target audience.
Value Proposition
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How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.
BRAND ATTRIBUTES
How does your brand’s image fall between these opposing characteristics?
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- Masculine/Feminine - Simple/Intricate - Grey/Colorful - Conservative/Extravagant - Approachable/Authoritative - Necessity/Luxury - Fun/Serious - Professional/Casual - Modern/Classic - Sporty/Elegant - Extreme/Safe
What colors represent your brand?
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What colors would you not like to see?
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What words would you use to describe your brand’s image?
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What words would you not want used to describe your brand’s image?
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Think about competitors in your industry and what you might do differently than them in this retrospect.
What attributes and/or emotions do you want associated with your brand?
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What attributes and/or emotions would you not want associated with your brand?
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Think about competitors in your industry and what you might do differently than them in this retrospect.
ABSTRACT VALUES
How would you describe your brand to a friend?
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How would you describe your brand's style?
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What other brands would be it be associated with?
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What is the ideal setting/location for your brand?
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Target Audience—Age? Gender?
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What actor/actress would be perfect to portray your brand? Why?
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What kind of car would your brand be?
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What animal would represent your brand?
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DESIGN
The Design section of this questionnaire is available to you via the downloadable PDF below labeled, "Design Styling." Once completed, please email me your completed answers to maiahoonan@gmail.com.
OTHER
What is your design deadline?
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Is your deadline fixed or flexible?
What is your working style?
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Do you like a lot of communication? Do you like weekly or bi-weekly goals? Any other preferences?
Any additional pertinent information?
*
Thank you!
FULL QUESTIONNAIRE
DESIGN STYLING
