VISUAL STORYTELLING AND ART DIRECTION

“Inertia” is a phenomenon challenging marketers across categories. People know they should eat a healthy diet, take prescribed medication and more. But, they don’t. Typical, informational marketing falls on deaf ears, educating rather than motivating action. In 2018, Wunderman Thompson Health conducted research on health inertia. The study found that personal motivation and emotion can break this inertia with tremendous results, inspiring 16% greater action and 250% deeper thinking than standard industry advertising.

Wunderman Thompson Health CEO, Becky Chidester, requested for a video to be made — not only to give publicity to the matter but also shed light on the results of the health inertia study. After the footage had been filmed, I was asked to create illustrations to tie in the footage and create visual understanding to support the story of the video.

Agency: Wunderman Thompson
My Roles: Art Director, Illustrator
Team
Video and Animation: Jeff Franko